Assignment 1 

Marketing is all Around Us.

Directions: Test your understanding of how marketing adds value to products. Assume that you have been hired to develop marketing campaigns for the businesses described below. List at least two values that you would emphasize in marketing each of the products.

1.  A fast food franchise that offers a choice of pasta and sauces.

2.  A natural food cafe that features locally grown products.

3.  A small vcedio store.

4.  A TV video service that allows the views to select a flim from an on-screen list and then program the time that the flim will be shown.

Project 1 

Thinking Outside the Box

Smart Cars / Smart Roads

Due October 8 2007 

Project 2 

Assessment 12.1

p. 215 # 1 to 5

Due October 25, 2007