Shanahan Graduate Joseph Fullam '18 Visits Social Media and Digital Advertising Class

Last week, Ms. McNichol’s Social Media and Digital Advertising class welcomed Shanahan alum Joseph Fullam ’18 to speak with students about digital marketing and the strategy behind reaching the right audiences.

Mr. Fullam discussed topics such as digital advertising, identifying target audiences, and how marketers use paid social media campaigns and platform tools to reach prospective audiences through specific targeting parameters. He also reflected on his time at Shanahan, how he discovered his interest in marketing, and the path that led him to his role today as Digital Marketing Director at Immaculata University.